Method percent
Broadcast…
Method percent
Broadcast radio in car 65
CDs/cassettes played in car 63
Broadcast radio in someone else’s car 55
CDs on PC’s CD-R drive 53
Watched a music video 53
CDs/cassettes played on home/dorm stereo 48
CDs/cassettes played on boom box 42
Digitally downloaded music played on PC 41
CDs/cassettes played on portable CD/cassette player 38
CDs on someone else’s PC’s CD-R drive 38
Internet radio played on PC 23
Digitally downloaded music played on portable MP3 player 18
Internet radio played on someone else’s PC 17
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(Student Monitor publishes nationally syndicated market research studies of the college student market. For this survey 1,200 full-time undergraduates at four-year colleges and universities were interviewed.)
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(c) 2004, Knight Ridder/Tribune News Service
Distributed by Knight Ridder/Tribune Information Services.
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