When pundits, social media commentators and ideologues spread hate, we must call them out. And just because speech is free doesn’t mean we can’t attempt to induce a cost to bigots. This point is important to keep in mind amidst the social media hellscape that grows more hateful every day.

Social media companies like Google, Facebook and Twitter need to step up their actions against white supremacists and bigoted provocateurs.

In wake of the mass shooting in Christchurch, New Zealand, on Friday, we’ve seen that such blatant refusals to admit the gravity of white supremacy and racism have a wider effect than just the United States alone.