In this opinion piece, senior staff columnist Sierra O’Neil examines how brands and companies make changes that are just not needed.

The undergraduate College of Business Administration and the Joseph M. Katz Graduate School of Business has been collectively rebranded into the University of Pittsburgh School of Business, a change aimed at creating a stronger overall brand identity.

In October of 2016, after adding more retro gear, the Pitt Team Store saw a 26 percent increase in apparel sales compared to the previous year. For now, Pitt’s marketing team and athletic department are subtly hinting at a restoration of the classic colors.