The weapon that caught my eye was a little .22 caliber single-action rifle. It was about… The weapon that caught my eye was a little .22 caliber single-action rifle. It was about $120. It looked like the .22s I used to shoot at the riflery range at my old summer camp.

Except it was pink.

The butt of the gun was made of bright pink wood dyed a garish shade of Barbie Dream House or MAC Lipglass in Pink Poodle. When I asked the exhibitor for whom a gun such as this was made, he said, with a firm nod of his head and without missing a beat,