At Seventh and Penn avenues on Monday, approximately more than 20 activists set off their cell phone alarms at exactly 12:18 p.m. to “wake up” the world leaders. Three people masked as world leaders were part of the demonstration. At Seventh and Penn avenues on Monday, approximately more than 20 activists set off their cell phone alarms at exactly 12:18 p.m. to “wake up” the world leaders. Three people masked as world leaders were part of the demonstration.