The first project of its kind at Pitt, “Sweetness” began as a music video featuring music by Mario Quinn and became something much bigger — a choose-your-own adventure interactive event involving more than 20 people across Pitt arts disciplines.

Natalie Belin, a non-traditional undergrad student at Pitt, was recently in a music video for “Don’t Look Away” by Derek Woods Band, a local Americana and rock band.

Lynn Urbina still remembers the first music video that hooked her on K-pop — “Sherlock,” by the popular group SHINee. She was struck not just by the music video’s aesthetic — which featured...