The NCAA’s new policy allowing college athletes to profit off of their NIL has already dramatically altered the landscape of collegiate athletics. For Pitt athletes and college athletes in general, the rules opened a vast window of opportunity.

Since its inception, the NCAA has held that college athletes cannot and will not be paid for their name, image or likeness. Athletes were ineligible to accept endorsements or receive payment for their performance — all to maintain the amateurism surrounding college athletics. But new rules and regulations regarding name, image and likeness benefits for college athletes will change this long-standing rule.

Pickett added Bowser Automotive — a car dealership in Pleasant Hills, about 30 minutes south of Oakland — to his list of endorsements late last week.

Pitt super-senior quarterback Kenny Pickett became the first Panther to announce an endorsement deal on Thursday afternoon. Pickett tweeted that he is partnering with The Oaklander Hotel on Bigelow Boulevard for his first NIL deal and will treat the offensive line to what he calls weekly “Hog Dinners” at Spirits and Tales, a restaurant on the hotel’s top floor.

The same institutions and people that actively campaigned against the mildest of player compensation solutions — releasing name, image and likeness rights to the athletes — are now attempting to pull an ambitious 180 and jump on the bandwagon long after it has left.

But with different states enacting different rules — the Pennsylvania General Assembly passed a bill last week that allows athletes to capitalize on NIL — it appears as though uncertainty and confusion is common among Pitt Athletics staff and the nation as a whole about the future of collegiate athletics.

The Pennsylvania General Assembly passed legislation last week which would allow college athletes to profit off of their own name, image and likeness. Included as part of the annual state budget package, the changes would go into effect as soon as it is signed by Gov. Tom Wolf, which could happen as soon as this week.

Athletic Director Heather Lyke said she is not encouraged by the way the COVID-19 pandemic mitigation is progressing. As cases continue to rise across the country — particularly in Pitt’s home of Allegheny County — she offered a pessimistic, yet not definitive answer to what she called “the million dollar question” — will college football be played in 2020?