The Pitt News

Editorial: Cynical Super Bowl ad shows superficial concern for civil rights

Ram Super Bowl commercial sparked controversy because of the Martin Luther King Jr. speech narrated in the background. (Photo via Dodge/TNS)

By The Pitt News Editorial Board

February 6, 2018

When he first delivered his “Drum Major Instinct” sermon Feb. 4, 1968, at the Ebenezer Baptist Church in Atlanta, Martin Luther King Jr. had little way of knowing how his speech would come across in the moment — let alone 50 years in the future. The civil rights icon likely never foresaw a sound bite of the s...

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